Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service

SEO Content Brief Generator Generate research backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per section word count breakdowns, keyword placement rules, and page type specific templates. Process 1. Determine Brief Mode Improve mode (existing page URL provided): Fetch the existing page content and structure Identify what is already strong (keep it) Identify missing, thin, or outdated sections Distinguish "keep/strengthen" vs "add new" sections in the outline Do not recommend a full rewrite when targeted improvements will win New page mode (keyword or topic provided, no existing page): Use the target site's homepage or sitemap for business context only Build the brief from scratch for a new page Focus on competitive gaps the new page can fill 2. Fetch Context Fetch the target URL or homepage to understand the business Fetch the sitemap to discover all existing pages, categories, and services This context is critical for the Website Relevance Rule (see below) 3. Analyse SERPs Identify the top 5 ranking pages for the target keyword Filter out non competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See references/excluded domains.md for the full list. Score each real competitor: Depth (1 10), Formatting (1 10), SEO (1 10), UX (1 10) Identify three gap types: Topic gaps: subtopics competitors miss entirely Depth gaps: topics covered but shallow Quality gaps: outdated info, no expert perspective, poor formatting Calculate gap priority: Impact x Competitive Advantage / Effort 4. Classify Search Intent Informational: user wants to learn (guides, how tos, definitions) Commercial: user is researching before buying (comparisons, reviews, "best X") Transactional: user is ready to act (buy, book, enquire, sign up) Navigational: user is looking for a specific site or page Identify what SERP format Google rewards for this query: long form guide, listicle, comparison table, landing page, FAQ, video, local pack. 5. Build the Brief Apply the page type template from references/page type templates.md , then customise based on competitor gaps and search intent. Critical Rules Website Relevance Rule Every heading, subtopic, keyword, and FAQ you suggest must be something the target website can credibly write about based on its actual services or products. Read the site's homepage and sitemap to understand what it does Do not borrow competitor structure if those sections cover things this site does not offer Before each suggestion, ask: "Can this website actually deliver on this content?" If no, remove it. Site Structure Coverage Rule When briefing a hub, overview, category, or "types of" page: The outline must reference every relevant product category, service, or sub page that exists on the site Do not invent categories that don't exist, do not leave out categories that do exist Each category should appear as its own section with an internal link suggestion This ensures the page acts as a proper hub linking to all child pages For non hub pages (single service page, blog post), use site structure to suggest relevant internal links but do not force every category into the outline. Output Language Rules Never mention researcher names, framework names, or tool names in the output (no "Ben Goodey method", "Frase.io formula", "Princeton GEO", "Clearscope", "Backlinko") These are internal thinking tools only. The output must read as plain, professional advice. Write for a business owner or content writer, not an SEO academic Keyword Density and Placement Read references/keyword density.md for the full rules. Summary: Primary keyword use: Use the primary keyword naturally in high value locations. Do not optimize to a fixed density. Treat density checks as optional internal readability/stuffing heuristics only. First 1 2 mentions help establish topic context. Diminishing returns after. For a 1,000 word article, avoid forced repetition across headings, body, and alt text. Primary keyword must appear in: 1. Title tag (near the front) 2. H1 tag (near the front) 3. URL slug 4. Meta description 5. First paragraph / first 100 words 6. At least one image alt text Primary keyword does NOT need to appear in: Every H2 or H3 (subtopics carry context naturally if H1 covers it) Every paragraph or section Secondary keywords: 5 8 closely related supporting terms distributed through body content 10 15 broader semantic terms covering related concepts Use in H2 H6 subheadings where natural Synonyms improve readability and do NOT count toward keyword density Per section keyword guidance: For each section in the outline, specify: Which keyword (primary or secondary) belongs in the heading Whether the body should include the primary keyword or a variation Example: "Use secondary keyword 'structural drafting services' in H2. Body: mention primary keyword once." Distribution: Spread the primary keyword evenly. Do not front load or cluster in one section. Meta Tag Rules Title tag: 50 60 characters (never under 50, never over 60) Primary keyword first, brand name last Separate brand with a pipe or dash (match the site's existing pattern) Lead with outcomes, numbers, or specifics when possible Meta description: 130 150 characters (never under 130, never over 150) Active voice, expand on the title with USPs and specifics End with a call to action No brand name at the end (it's already in the title) No quotes (Google truncates at quotes) Information Gain (non negotiable) Every brief must specify EXACTLY what new value this content adds that no current ranking page provides. Must be specific: Proprietary data or original research Case studies with real outcomes Expert quotes or first hand experience Original synthesis or unique framework NOT "more detail" or "better formatting" E E A T Requirements List the exact trust signals this content needs: Author credentials and bio relevant to the topic Expert quotes or citations from authoritative sources Cited studies, data, or statistics with dates Last updated date Especially critical for YMYL topics (health, finance, legal, safety) Internal Linking Suggest 3 5 specific internal link opportunities with anchor text Specify whether the page is a hub (links out to cluster pages) or spoke (links to pillar page) Use the site structure from the sitemap to find real link targets Output Format Always output in this exact structure: Outline Only Mode When the user asks for "just an outline" or "content outline" instead of a full brief, skip the Competitor Analysis table, Content Gaps section, Information Gain section, and E E A T section. Output only: DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use serp organic live advanced for real SERP data and competitor analysis, kw data google ads search volume for keyword volume, dataforseo labs bulk keyword difficulty for difficulty scores, dataforseo labs search intent for intent classification, and on page content parsing live for competitor content extraction. Ahrefs Integration (Optional) If Ahrefs MCP tools are available, use keywords explorer overview for keyword volume and difficulty, serp overview for SERP analysis, site explorer organic keywords for existing keyword rankings, and site explorer top pages for competitor page performance. Error Handling Scenario Action Target URL unreachable Report the error. Do not guess page content. Ask the user to verify the URL. No competitors found after filtering Broaden the search to include partial match competitors. Note the thin competitive landscape in the brief. Sitemap not found Proceed without site structure context. Note that internal linking suggestions may be incomplete. Page type not specified Auto detect from the keyword intent and SERP format. State the detected type in the brief. Target word count not specified Use competitor average as the baseline. Note this in the outline.

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