Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

Full Website SEO Audit Process 1. Render homepage : use "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run render page.py <url mode auto json to capture raw HTML, rendered HTML, extracted text, SPA status, and accessibility data when needed 2. Detect business type : analyze homepage signals per seo orchestrator 3. Crawl site : follow internal links up to 500 pages, respect robots.txt 4. Delegate to subagents (if available, otherwise run inline sequentially): seo technical robots.txt, sitemaps, canonicals, Core Web Vitals, security headers seo content E E A T, readability, thin content, AI citation readiness seo schema detection, validation, generation recommendations seo sitemap structure analysis, quality gates, missing pages seo performance LCP, INP, CLS measurements seo visual screenshots, mobile testing, above fold analysis seo geo AI crawler access, llms.txt, citability, brand mention signals seo local GBP signals, NAP consistency, reviews, local schema, industry specific local factors (spawn when Local Service industry detected: brick and mortar, SAB, or hybrid business type) seo maps Geo grid rank tracking, GBP audit, review intelligence, competitor radius mapping (spawn when Local Service detected AND DataForSEO MCP available) seo google CWV field data (CrUX), URL indexation (GSC), organic traffic (GA4) (spawn when Google API credentials detected via "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google auth.py check ) seo backlinks Backlink profile data: DA/PA, referring domains, anchor text, toxic links (spawn when Moz or Bing API credentials detected via "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run backlinks auth.py check , or always include Common Crawl domain level metrics) seo cluster Semantic clustering analysis (spawn when content strategy signals detected: blog, pillar pages, topic clusters) seo sxo Search experience analysis: page type mismatch, user stories, persona scoring (always include in full audits) seo drift Drift analysis: compare against stored baseline (spawn when drift baseline exists for the URL via "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run drift history.py <url ) seo ecommerce Product schema, marketplace intelligence (spawn when E commerce industry detected) 5. Score aggregate into SEO Health Score (0 100) 6. Persist audit artifacts write all outputs under {domain} audit/ 7. Report generate prioritized action plan and optional PDF/HTML report Crawl Configuration Output Files {domain} audit/FULL AUDIT REPORT.md : Comprehensive findings {domain} audit/ACTION PLAN.md : Prioritized recommendations (Critical High Medium Low) {domain} audit/audit data.json : Structured audit envelope for report generation {domain} audit/findings/ .md : Per category specialist findings ( technical.md , content.md , schema.md , performance.md , visual.md , etc.) {domain} audit/screenshots/ : Desktop + mobile captures (if Playwright available) PDF Report (recommended): Generate a professional A4 PDF using "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google report.py type full data {domain} audit/audit data.json domain <domain output dir {domain} audit/ . This produces a white cover enterprise report with TOC, executive summary, charts (Lighthouse gauges, query bars, index donut), metric cards, threshold tables, prioritized recommendations with effort estimates, and implementation roadmap. Always offer PDF generation after completing an audit. Structured Audit Data Envelope Write {domain} audit/audit data.json with this shape so "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google report.py type full data {domain} audit/audit data.json domain <domain output dir {domain} audit/ can generate a report even when Google API data is unavailable: Scoring Weights Category Weight Technical SEO 22% Content Quality 23% On Page SEO 20% Schema / Structured Data 10% Performance (CWV) 10% AI Search Readiness 10% Images 5% Report Structure Executive Summary Overall SEO Health Score (0 100) Business type detected Top 5 critical issues Top 5 quick wins Technical SEO Crawlability issues Indexability problems Security concerns Core Web Vitals status Content Quality E E A T assessment Thin content pages Duplicate content issues Readability scores On Page SEO Title tag issues Meta description problems Heading structure Internal linking gaps Schema & Structured Data Current implementation Validation errors Missing opportunities Performance LCP, INP, CLS scores Resource optimization needs Third party script impact Images Missing alt text Oversized images Format recommendations AI Search Readiness Citability score Structural improvements Authority signals Priority Definitions Critical : Blocks indexing or causes penalties (fix immediately) High : Significantly impacts rankings (fix within 1 week) Medium : Optimization opportunity (fix within 1 month) Low : Nice to have (backlog) DataForSEO Integration (Optional) If DataForSEO MCP tools are available, spawn the seo dataforseo agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions). Google API Integration (Optional) If Google API credentials are configured ( "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google auth.py check ), spawn the seo google agent to enrich the audit with real Google field data: CrUX Core Web Vitals (replaces lab only estimates), GSC URL indexation status, search performance (clicks, impressions, CTR), and GA4 organic traffic trends. The Performance (CWV) category score benefits most from field data. Error Handling Scenario Action URL unreachable (DNS failure, connection refused) Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. robots.txt blocks crawling Report which paths are blocked. Analyze only accessible pages and note the limitation in the report. Rate limiting (429 responses) Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed. Timeout on large sites (500+ pages) Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope. Subagent hits its maxTurns budget on a large site Findings are not lost: every audit subagent writes a partial output dir/findings/ .md after its first analysis pass and overwrites it with the complete findings before finishing. Read whatever findings file exists and merge it into the report, noting it may be partial.

seo-audit