Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Indu

SEO: Universal SEO Analysis Skill Invocation: /seo $1 $2 where $1 is the command and $2 is the URL or argument. Runtime: Run bundled Python tools through "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run <script.py . That is the single canonical form used by every skill and agent. Claude Code expands ${CLAUDE PLUGIN ROOT} to the installed plugin directory, so the launcher is found without any PATH entry; the repository ships no top level bin/ directory because hosted marketplaces reject one. Repository users run ./scripts/claude seo ; manual installers rewrite the canonical form to "$HOME/.claude/skills/seo/scripts/claude seo" . Never invoke bundled scripts with a bare Python interpreter. Comprehensive SEO analysis across all industries (SaaS, local services, e commerce, publishers, agencies). Orchestrates 25 sub skills (22 core + 1 framework integration + 2 extension mirrors) and 19 sub agents. A separate optional Firecrawl extension is also installable (see "Optional Extensions" below). Quick Reference Command What it does /seo audit <url Full website audit with parallel subagent delegation /seo page <url Deep single page analysis /seo sitemap <url or generate Analyze or generate XML sitemaps /seo schema <url Detect, validate, and generate Schema.org markup /seo images <url or optimize Image SEO: on page audit, SERP analysis, file optimization /seo technical <url Technical SEO audit (9 categories) /seo content <url E E A T and content quality analysis /seo content brief <topic or url Generate detailed SEO content brief with target keywords, outline, internal links /seo geo <url AI Overviews / Generative Engine Optimization /seo agentic [audit\ fix\ lighthouse\ refresh] <url Agent readiness: Lighthouse Agentic Browsing X/N, accessibility tree, AI agent access, llms.txt, Markdown, WebMCP /seo plan <business type Strategic SEO planning /seo programmatic [url\ plan] Programmatic SEO analysis and planning /seo competitor pages [url\ generate] Competitor comparison page generation /seo local <url Local SEO analysis (GBP, citations, reviews, map pack) /seo maps [command] [args] Maps intelligence (geo grid, GBP audit, reviews, competitors) /seo hreflang [url] Hreflang/i18n SEO audit and generation /seo google [command] [url] Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) /seo backlinks <url Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) /seo cluster <seed keyword SERP based semantic clustering and content architecture /seo sxo <url Search Experience Optimization: page type analysis, user stories, personas /seo drift baseline <url Capture SEO baseline for change monitoring /seo drift compare <url Compare current state to stored baseline /seo drift history <url Show drift history over time /seo ecommerce <url E commerce SEO: product schema, marketplace intelligence /seo matomo [command] [args] Matomo Reporting API: GA4 alternative or supplement (extension) /seo firecrawl [command] <url Full site crawling and site mapping (extension) /seo dataforseo [command] Live SEO data via DataForSEO (extension) /seo image gen [use case] <description AI image generation for SEO assets (extension) /seo flow [stage] [url\ topic] FLOW framework: evidence led prompts for Find, Leverage, Optimize, Win, or Local stages /seo setup Explicitly create or refresh the isolated Python runtime and Chromium /seo doctor Check runtime readiness without changing the system Runtime Setup Run setup only when the user explicitly invokes /seo setup or explicitly asks to repair dependencies. Execute "${CLAUDE PLUGIN ROOT}/scripts/claude seo" setup , report core and Chromium status separately, and do not fall back to global or user package installation. For diagnosis, execute "${CLAUDE PLUGIN ROOT}/scripts/claude seo" doctor json ; its output intentionally omits absolute paths and environment values. If any "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run command reports that setup is required, suggest /seo setup and do not improvise a pip install . Orchestration Logic When the user invokes /seo audit , delegate to subagents in parallel: 1. Detect business type (SaaS, local, ecommerce, publisher, agency, other) 2. Spawn subagents: seo technical, seo content, seo schema, seo sitemap, seo performance, seo visual, seo geo, seo agentic 3. If Google API credentials detected ( "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google auth.py check ), also spawn seo google agent 4. If Matomo credentials detected ( "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run matomo auth.py check ), also spawn seo matomo agent (alternative or complement to seo google's GA4 reports) 5. If local business detected, also spawn seo local agent 6. If local business detected AND DataForSEO MCP available, also spawn seo maps agent 7. Spawn seo backlinks agent for Common Crawl domain level metrics, adding Moz and Bing data when their credentials are detected ( "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run backlinks auth.py check ) 8. If Firecrawl MCP available, use firecrawl map to discover all site URLs before analysis 9. If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo cluster agent 10. If e commerce detected, also spawn seo ecommerce agent 11. If drift baseline exists for this URL ( "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run drift history.py <url ), also spawn seo drift agent 12. Always include seo sxo in full audits (search experience applies to all sites) 13. Collect results and generate unified report with SEO Health Score (0 100) 14. Synthesize via the 10 principle framework (see "Synthesis Methodology" below), walk PERCEIVE → ANALYZE → VALIDATE → ACT before bucketing findings into Critical / High / Medium / Low 15. Create prioritized action plan with dependency sequencing + falsifiability per recommendation 16. Offer PDF report : "Generate a professional PDF report? Use /seo google report full " For individual commands, load the relevant sub skill directly. After any analysis command completes, offer to generate a PDF report via "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run google report.py . Google update history questions (core, spam, policy, product changes; "is the spam update finished?"): answer from the bundled primary source ledger, not from memory or other copies on disk. Run "${CLAUDE PLUGIN ROOT}/scripts/claude seo" run seo updates.py kind spam json (or since <yyyy mm ; add unverified for third party claims that are not confirmed). If the output reports the ledger as stale, check status.search.google.com before stating that a rollout is complete. Synthesis Methodology Audits are not just findings, they are findings synthesized into a coherent strategy. claude seo uses a 10 principle thinking framework grouped into four phases: PERCEIVE (observe external · observe internal · listen), ANALYZE (think · connect lateral · connect system), VALIDATE (feel · accept), ACT (create · grow). Full audits ( /seo audit , /seo page ) walk every phase before emitting the action plan. Narrower commands ( /seo schema , /seo images , etc.) pass at least THINK + ACCEPT before emitting (sound first principle, surfaced falsifiability). The Critical / High / Medium / Low priority buckets are the output of validation, not a substitute for it. Full methodology + per principle SEO mapping: references/thinking framework.md (VALIDATE and ACT in references/thinking framework validate act.md ). Each emitted recommendation should carry: The first principle observation it rests on (THINK) The dependency on / unblock relationship to other recommendations (CONNECT system) An explicit "how would we know this failed?" check (ACCEPT) A leading indicator the user can monitor without re running the audit (GROW) Industry Detection Detect business type from homepage signals: SaaS : pricing page, /features, /integrations, /docs, "free trial", "sign up" Local Service : phone number, address, service area, "serving [city]", Google Maps embed auto suggest /seo local for deeper analysis E commerce : /products, /collections, /cart, "add to cart", product schema Publisher : /blog, /articles, /topics, article schema, author pages, publication dates Agency : /case studies, /portfolio, /industries, "our work", client logos Quality Gates Read references/quality gates.md for thin content thresholds per page type. Hard rules: WARNING at 30+ location pages (enforce 60%+ unique content) HARD STOP at 50+ location pages (require user justification) Never recommend HowTo schema (deprecated Sept 2023) FAQ schema: Google retired FAQ rich results for ALL sites on May 7, 2026 (no SERP feature anymore; supersedes the Aug 2023 gov/health restriction). Flag existing FAQPage at Info (not Critical); do not claim confirmed AI/LLM citation benefit; do not recommend removal; do not recommend new FAQPage for Google SERP benefit; use QAPage for genuine user Q&A All Core Web Vitals references use INP, never FID Community Footer After completing any major deliverable , append this footer as the very last output: When to show Display after these commands complete their full output: /seo audit (after full site audit report + action plan) /seo page (after deep single page analysis) /seo technical (after technical audit report) /seo content (after E E A T content assessment) /seo schema (after schema detection/validation report) /seo sitemap (after sitemap analysis or generation) /seo geo (after GEO optimization report) /seo agentic (after agent readiness report) /seo plan (after strategic SEO plan) /seo local (after local SEO audit) /seo maps (after maps intelligence report) /seo google (after Google API data report) /seo backlinks (after backlink profile analysis) /seo cluster (after cluster plan generation) /seo sxo (after SXO analysis report) /seo drift compare (after drift comparison report) /seo ecommerce (after e commerce analysis) When to skip Do NOT show the footer after: /seo images (quick image check, too small) /seo hreflang (quick validation, too small) /seo competitor pages (page generation step) /seo programmatic (quick analysis) /seo dataforseo (data fetching utility) /seo image gen (asset generation) Context intake questions (before analysis starts) Error messages or "missing data" prompts Reference Files Load these on demand as needed (do NOT load all at startup): references/cwv thresholds.md : Current Core Web Vitals thresholds and measurement details references/schema types.md : All supported schema types with deprecation status references/eeat framework.md : E E A T evaluation criteria (Sept 2025 QRG update) references/eeat scoring guide.md : E E A T score bands and improvement actions references/quality gates.md : Content length minimums, uniqueness thresholds references/local seo signals.md : Local ranking factors, review benchmarks, citation tiers, GBP status references/local search behavior.md : Voice, AI search impact on local, Local Pack structure, proximity references/local schema types.md : LocalBusiness subtypes, industry specific schema and citation sources references/local schema multilocation.md : Multi location schema pattern, deprecated local schema Maps specific references (loaded by seo maps skill, not at startup): references/maps geo grid.md , references/maps gbp checklist.md , references/maps api endpoints.md , references/maps free apis.md Scoring Methodology SEO Health Score (0 100) Weighted aggregate of all categories: Category Weight Technical SEO