Audit, plan, and implement SEO improvements across technical SEO, on-page optimization, structured data, Core Web Vitals, and content strategy. Use when the user wants better search visibility, SEO remediation, schema markup, sitemap/robots work, or keyword mapping.

SEO Improve search visibility through technical correctness, performance, and content relevance, not gimmicks. When to Use Use this skill when: auditing crawlability, indexability, canonicals, or redirects improving title tags, meta descriptions, and heading structure adding or validating structured data improving Core Web Vitals doing keyword research and mapping keywords to URLs planning internal linking or sitemap / robots changes How It Works Principles 1. Fix technical blockers before content optimization. 2. One page should have one clear primary search intent. 3. Prefer long term quality signals over manipulative patterns. 4. Mobile first assumptions matter because indexing is mobile first. 5. Recommendations should be page specific and implementable. Technical SEO checklist Crawlability robots.txt should allow important pages and block low value surfaces no important page should be unintentionally noindex important pages should be reachable within a shallow click depth avoid redirect chains longer than two hops canonical tags should be self consistent and non looping Indexability preferred URL format should be consistent multilingual pages need correct hreflang if used sitemaps should reflect the intended public surface no duplicate URLs should compete without canonical control Performance LCP < 2.5s INP < 200ms CLS < 0.1 common fixes: preload hero assets, reduce render blocking work, reserve layout space, trim heavy JS Structured data homepage: organization or business schema where appropriate editorial pages: Article / BlogPosting product pages: Product and Offer interior pages: BreadcrumbList Q&A sections: FAQPage only when the content truly matches On page rules Title tags aim for roughly 50 60 characters put the primary keyword or concept near the front make the title legible to humans, not stuffed for bots Meta descriptions aim for roughly 120 160 characters describe the page honestly include the main topic naturally Heading structure one clear H1 H2 and H3 should reflect actual content hierarchy do not skip structure just for visual styling Keyword mapping 1. define the search intent 2. gather realistic keyword variants 3. prioritize by intent match, likely value, and competition 4. map one primary keyword/theme to one URL 5. detect and avoid cannibalization Internal linking link from strong pages to pages you want to rank use descriptive anchor text avoid generic anchors when a more specific one is possible backfill links from new pages to relevant existing ones Examples Title formula Meta description formula JSON LD example Audit output shape Anti Patterns Anti pattern Fix keyword stuffing write for users first thin near duplicate pages consolidate or differentiate them schema for content that is not actually present match schema to reality content advice without checking the actual page read the real page first generic “improve SEO” outputs tie every recommendation to a page or asset Related Skills seo specialist frontend patterns brand voice market research