Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap

Landing Optimizer This skill helps you create and optimize landing pages specifically for influencer marketing traffic. When users click from an influencer's post, the landing experience should feel connected and optimized for conversion. Cross discipline (paid ads): this is also the paid ads post click skill — the page half of the ROAS Offer message match (it pairs with [ad creative builder](../../../ad/orchestrate/ad creative builder/SKILL.md), which owns the ad half). The same diagnose and fix flow applies to paid landing pages; save paid runs under memory/ad/landing optimizer/ . On paid runs, message match the page against the [offer claims registry](../../../protocol/offer claims registry/SKILL.md) ledger when present: offer terms, promo codes, and dates against memory/claims/offers.md , and claim wording against the approved variants in memory/claims/claims ledger.md . Quick Start Shortest invocation: Common scenario — diagnose and fix a low converting creator page: Skill Contract Reads : a transient landing page locator plus opaque page ref /snapshot ref and current state, conversion rate and goal, traffic source, stable opaque creator ref , platforms/content type, and any proposed creator display name, message, quote, asset, embed, or screenshot. Every creator reuse also reads the exact frozen approved asset ref plus creator content auditor approval ref , and a rights record that is active , dated/evidenced, unexpired, and explicitly scoped to channel, territory, format, duration, and paid vs organic use. Inputs come from the user when no tool is connected. Writes : return the optimization plan inline by default; save it to memory/influencer/landing optimizer/YYYY MM DD <topic .md (or the declared paid path) only with exact WARM save authorization. Saved artifacts and handoffs keep creator ref , page ref , snapshot ref , frozen asset/approval refs, and opaque rights/evidence refs only—never a raw creator handle/name, profile/content/page URL, email, provider ID, or embedded creator media. Promotes : only with separate exact authorization, promote durable facts — active campaign ref, opaque page ref, baseline conversion rate, promo code ref, primary creator ref — to memory/hot cache.md . Done when : Message match score and named fixes are produced for the page. A prioritized conversion plan (CTA, promo code experience, friction, mobile) exists with evidence labeled impact or Unknown/NEEDS INPUT . An A/B test roadmap with at least one hypothesis and success metric is written. Every proposed creator name/quote/asset/embed/screenshot reuse has the exact frozen auditor approval and an active dated scoped rights row covering the whole implementation/test duration; blocked reuse remains NEEDS INPUT and is neither copied nor tested. Primary next skill : [performance analyzer](../performance analyzer/SKILL.md) — measure whether the optimizations moved conversion. Handoff Summary Emit the standard shape from [skill contract.md §Handoff Summary Format](../../../references/skill contract.md). Data Sources This family needs no live integrations (Tier 1). The skill works from a transient page locator, current conversion data, opaque creator/page/evidence refs, approved messaging, and the rights inputs supplied by the user. A brief, draft, public post, or contract label does not substitute for the exact frozen creator content auditor approval plus current scoped rights evidence. Optional connectors that can deepen the analysis when available: ~~analytics — pull live conversion rate, bounce rate, scroll depth, and add to cart events instead of asking. ~~A/B testing platform — read past test results and feed sample size/duration estimates. ~~CMS / landing page builder — inspect current page structure and copy directly. ~~social platform analytics — confirm the creator's actual messaging and audience. See [CONNECTORS.md](../../../CONNECTORS.md) for the verified free/keyless recipe per category. Every step degrades gracefully to user supplied inputs. Instructions When a user requests landing page help, work through these steps. Each step's fill in template, ASCII layout, and HTML snippet live in [references/templates.md](references/templates.md) — keyed by the same step numbers. Creator reuse gate : before copying, proposing, publishing, or testing any creator display name, quote, claim excerpt, video, image, thumbnail, embed, screenshot, badge, testimonial, creator specific path, or creator linked tracking token, require all of the following for that exact reuse: stable opaque creator ref ; exact frozen approved asset ref ; matching [creator content auditor](../../activate/creator content auditor/SKILL.md) approval ref with approved status for that version; rights status active ; status observed at ; opaque status evidence ref ; unexpired start/end or perpetual duration; and explicit channel, territory, format, duration, and paid organic both scope matching the page and its entire proposed experiment/flight. Resolve any permitted display name or media locator only transiently at implementation. If any field is missing, stale, non active, expired during the proposed test, disputed, revoked, unknown, or out of scope, return NEEDS INPUT for that reuse and do not copy the name/quote, embed or screenshot the asset, publish a variant, or start a test. You may still audit non creator page elements with opaque snapshot refs and propose generic placeholders. 1. Assess current state — capture campaign ref, transient page locator plus opaque page/snapshot refs, traffic source, current conversion rate, goal, and the traffic context ( creator ref , platforms, content type, approved message ref, promo code ref, audience). Keep raw locators transient. 2. Evaluate message match — compare only a creator message cleared by the reuse gate against the supplied page snapshot across message, value prop, offer, product, and tone; produce a Message Match Score (X/10) and named fixes. If the frozen approval or rights row is missing, keep the creator side Unknown , return NEEDS INPUT , and do not quote or paraphrase it into page copy. For paid runs, also verify the page's offer/promo terms against memory/claims/offers.md when the ledger exists — an ad's "50% off" promise is only true while the offer row is live. 3. Page structure — recommend the influencer traffic layout (hero → social proof → product → more proof → FAQ → final CTA) and give section by section fixes. Any creator specific slot stays an opaque placeholder until the reuse gate passes. 4. Social proof integration — use a creator name, quote, asset, embed, screenshot, badge, or testimonial only when its exact frozen approval and rights scope pass; otherwise omit it and return NEEDS INPUT . Apply the same gate separately to every additional creator. 5. Conversion optimization — tune CTA copy/placement, design the promo code experience (auto apply via URL param, prominent display, confirmation), cut friction, and check mobile (load speed, thumb friendly CTA, scroll depth). 6. A/B testing plan — rank supported tests by impact/effort, then write at least one hypothesis with variants, sample size, duration, and success metric. Do not include or start a creator name/asset/quote variant unless the approved rights duration covers the full planned test and resulting publication period. 7. Influencer specific pages — decide whether a dedicated creator page is warranted. A creator name in the path or page, creator linked tracking token, and every personalized asset each require the reuse gate; otherwise use a generic campaign page and opaque tracking ref. 8. Performance tracking — set targets for load time, bounce, CR, add to cart, AOV; define UTM params and events for attribution. Return the finished plan inline. Offer memory/influencer/landing optimizer/YYYY MM DD <topic .md (or memory/ad/landing optimizer/ for paid runs) for exact WARM save authorization, and ask separately before any HOT promotion. Before save/handoff, replace raw creator identities, media/page/profile URLs, and copied creator text with opaque refs; the persisted plan resolves nothing directly. Example User : "Our dated analytics export shows 1.2% CR versus our source dated 2–3% target. Use creator ref: creator 042 , approved asset ref: asset v7 , and its frozen creator content auditor approval ref . The supplied rights row is active, observed today with an opaque evidence ref, and covers US web landing page display of the approved name, exact quote, video embed, and screenshot formats for both paid and organic traffic through the full six week test/flight. The approved asset says 'smooth texture'; the page snapshot leads with 'high protein', omits the video, does not auto apply the promo, and places the mobile CTA below the fold. Build a plan." Output (abridged — full version in [references/templates.md](references/templates.md)): Diagnosis : 1.2% CR, below the supplied 2–3% target for influencer traffic. Issues : message mismatch (the frozen approved asset says "smooth texture", while the page snapshot leads with "high protein"); the approved creator asset is absent; the promo is not auto applied; the mobile CTA is below the fold. Priority fixes : test the exact frozen approved video in the hero within its active scoped rights, auto apply the promo, match the headline to approved wording, and move the mobile CTA above the fold. Any lift is Unknown until the predeclared A/B test reaches its decision rule; do not add isolated lift estimates into a promised CR. Test plan : wk1 hero changes, wk2 headline A/B, wk3 CTA copy. Reference Materials [templates.md](references/templates.md) — all step fill in templates, ASCII layouts, HTML snippets, the full worked example, and tips. [skill contract.md](../../../references/skill contract.md) — shared contract and Handoff Summary format. [state model.md](../../../references/state model.md) — memory tiers and save path conventions. [CONNECTORS.md](../../../CONNECTORS.md) — free/keyless data recipes per connector category. [conversion quality.md](../../../references/scoring rubrics/conversion quality.md) — advisory conversion rubric (non veto) to sanity check the optimization plan. Sibling skills in the influencer marketing family: [content amplifier](../../activate/content amplifier/SKILL.md) — source creator content for landing pages and drive traffic to them. [brief generator](../../target/brief generator/SKILL.md) — align creator content with landing goals. Next Best Skill Primary : [performance analyzer](../performance analyzer/SKILL.md) — measure whether the optimizations actually moved conversion, AOV, and attribution. Alternates (same Report family): [content amplifier](../../activate/content amplifier/SKILL.md) — when the audit shows the page needs more creator content to feature. [roi calculator](../roi calculator/SKILL.md) — when the page's conversion is validated and you want to translate it into ROI and payback math. Termination note : Maintain a visited set this session. If a recommended skill has already been invoked, stop and report the chain as complete rather than re running it. Hard stop at chain depth 3 to avoid loops.

landing-optimizer