competitor-tracker

Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own ne

By aaron-he-zhu · 748 installs

npx skills add aaron-he-zhu/aaron-marketing-skills --skill competitor-tracker

Source repository · Upstream listing

Competitor Tracker Monitor and analyze competitors' influencer marketing: who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve. Quick Start Shortest invocation: Compare a set of rivals and surface gaps: Skill Contract Reads : your brand name, competitor set, platforms, time period, focus areas, and dated source records. Raw handles/profile URLs may be used transiently to resolve evidence, but saved/report/handoff creator identity uses only opaque creator ref . Writes : return the competitive intelligence report inline by default; save it to memory/influencer/competitor tracker/YYYY MM DD <topic .md only with exact WARM save authorization. Promotes : only with separate exact authorization, promote durable facts (named competitors, their primary tiers/platforms, confirmed exclusive partners, recurring campaign windows) to memory/hot cache.md . Each competitor partner or exclusivity update for a rostered creator requires another exact authorization for an operation: propose request through registry events.py to memory/events/creators.ndjson ; only [creator registry](../../../protocol/creator registry/SKILL.md) can reconcile it into canonical state. Done when : 1. Each tracked competitor has a partnership roster and campaign breakdown whose factual rows carry source ref, observation date, and window; otherwise the run returns NEEDS INPUT with a collection plan. 2. A side by side comparison table covers your brand plus every competitor. 3. At least 3 ranked opportunities (untapped creators, strategy gaps, or open platforms) are listed. Primary next skill : [campaign planner](../campaign planner/SKILL.md) Handoff Summary Emit the standard shape from [skill contract.md §Handoff Summary Format](../../../references/skill contract.md). Data Sources Tier 1 can produce the tracking schema and exact collection/query plan. Named partners, campaigns, current activity, content patterns, and performance facts require dated user records, public post evidence, or live connector results. Without them, return NEEDS INPUT ; do not reconstruct a roster or strategy from general knowledge. Estimates require an explicit formula and input refs and are never partnership facts. Where a tool could speed things up, use ~~ connector placeholders: ~~influencer database — pull a competitor's known partner roster and tier mix. ~~social platform analytics — estimate reach, engagement rate, and post cadence per creator. ~~CRM — cross check whether a former competitor partner has already touched your pipeline. Keyless news read on rivals : python3 "${CLAUDE PLUGIN ROOT}/scripts/connectors/gdelt.py" '"<competitor "' days 30 lists index results with source URLs/dates. Label the retrieval Measured for the index query only; an article result does not verify a creator partnership or exclusivity until the underlying dated source explicitly supports it. See [scripts/connectors/README.md](../../../scripts/connectors/README.md). Rival partner channel watch (free key / keyless) : python3 "${CLAUDE PLUGIN ROOT}/scripts/connectors/youtube.py" channel <partner handle reads a competitor partner's real subscriber/view counts (free YOUTUBE API KEY ), and every YouTube channel also has a keyless RSS feed — https://www.youtube.com/feeds/videos.xml?channel id=UC… piped into rss monitor.py — for tracking partner posting cadence and spotting a burst of sponsored content without any API at all. Label every estimate as an estimate. See [CONNECTORS.md](../../../CONNECTORS.md) for the keyless/free recipe per category. Instructions Each step has a fill in template in [references/templates.md](references/templates.md). 1. Define competitive set — capture your brand, prioritized competitors (direct/indirect), platforms, time period, and focus areas. ([template](references/templates.md 1 define competitive set)) 2. Track influencer partnerships — build current/recent rosters only from dated explicit partnership evidence. Use creator ref in all durable output; never infer exclusivity. ([template](references/templates.md 2 track influencer partnerships)) 3. Analyze campaigns — break down evidenced campaigns and retain source/date/window per fact. Replace “what worked” causation with observed association plus a labeled hypothesis. ([template](references/templates.md 3 analyze campaigns)) 4. Review content strategy — log format preferences, content themes, messaging, hashtag strategy, and creative direction. ([template](references/templates.md 4 review content strategy)) 5. Estimate performance — only when the formula, source inputs, compatibility, and window are declared. Otherwise leave metrics TBD/NEEDS INPUT . ([template](references/templates.md 5 estimate performance)) 6. Generate competitive comparison — a side by side table (your brand + every competitor), a strategy element matrix, and a share of voice bar. ([template](references/templates.md 6 generate competitive comparison)) 7. Identify opportunities — rank untapped and former competitor creators, strategy gaps, and platform/niche/format openings (at least 3 ranked). ([template](references/templates.md 7 identify opportunities)) 8. Generate insights report — executive summary, strategic recommendations (immediate/short/long term), tracking recommendations, and next review date. Return it inline and offer the exact WARM save path; do not save, promote, or propose registry facts without their separate authorizations. ([template](references/templates.md 8 generate insights report)) Worked Example User : "Track the influencer marketing activities of Glossier, Fenty Beauty, and Rare Beauty" Output : NEEDS INPUT . The names alone do not evidence current partners or strategies. Return exact public post/news/provider queries and required source/date/window fields; do not name partners, characterize strategy, estimate performance, or rank opportunities until dated evidence arrives. Full invocation patterns live in [references/templates.md](references/templates.md when to use this skill). Reference Materials [references/templates.md](references/templates.md) — fill in templates for all 8 steps, invocation patterns, worked example, and tips. [skill contract.md](../../../references/skill contract.md) — shared contract and handoff summary format. [state model.md](../../../references/state model.md) — memory tiers and save path conventions. [CONNECTORS.md](../../../CONNECTORS.md) — keyless/free data recipe per ~~ connector category. Sibling Scout skills: [influencer discovery](../../scout/influencer discovery/SKILL.md) — find creators competitors aren't using; [fit scorer](../../scout/fit scorer/SKILL.md) — score competitor partners for your brand. [trend spotter](../../scout/trend spotter/SKILL.md) — spot trends competitors are riding. Next Best Skill Primary : [campaign planner](../campaign planner/SKILL.md) — turn competitive gaps into a differentiated campaign. Alternate (Scout) : [influencer discovery](../../scout/influencer discovery/SKILL.md) — pursue the untapped and former competitor creators this analysis surfaced. Alternate (Scout) : [fit scorer](../../scout/fit scorer/SKILL.md) — score a competitor's roster against your brand before you poach. Termination note: keep a visited set of skills invoked this session. If the next skill has already run this session, stop and report the chain complete instead of re invoking. Max chain depth is 3 hops.